by Cormac O'Kelly | 7 Sep 23 | Marketing |
What is digital marketing? Digital marketing is a broad and multifaceted field that encompasses a wide range of strategies and tactics used by businesses and organizations to promote their products or services online. In this 2000-word essay, we will explore the... 
by Cormac O'Kelly | 28 Dec 16 | Marketing |
Do you think you know your customers well enough? That’s a very difficult question to answer. Fortunately, companies now have great methods to analyse this at their disposal. Besides customer surveys, entrepreneur’s can utilise research in social psychology to...